I am absolutely in love with the new Marc Jacobs Velvet Noir Mascara. Let me breakdown why:
1. The formula is wet enough to build volume, but not so wet that it clumps everything together/weighs the lashes down. It also has a bit of a whipped texture that creates a beautiful feathery texture.
2. The brush shape is genius. The hourglass curvature lets you to build volume where the brush is fat and comb through the lashes where the brush is thin. This allows you to both separate and plump.
3. The formula doesn't flake or smudge. This is perhaps my biggest qualm with non-water proof formulas. I usually end up with mascara under my bottom lashes, however my lower lid stayed squeaky clean!
4. And finally, the packaging is classy AF.
More info:
Price: $26.00
Formulated without: Parabens, Sulfates, Phthalates (sephora.com)

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